With a name like Snowmass, you might think we're snowbound all year long. You may be picturing deep powder, magnificent Colorado snow-capped peaks, and perfect sledding days with the kids. You wouldn't be wrong, of course, but the winter scene is simply part of the Snowmass story.
Each spring Snowmass' namesake precipitation melts away to uncover a verdant landscape of adventure and rejuvenation. Surrounded by a spectacular wilderness area, Snowmass summer activities range from fly fishing and golf to mountainboarding, hot air ballooning, over 40 miles of mountain trails, and one of the best free music scenes in the state.
While the first half of our name may refer to the winters, the second half also describes the summers. It’s no coincidence that "mass" is synonymous with "magnitude" and "substance."
Steeped in ranching history, defined by its scenic mass, flanked by charming boutiques, restaurants, and accommodations, this resort town offers more mountain stories than ever before.
We're celebrating more than ever as well. In 2009, the Renaissance of Snowmass hits full stride with the opening of 5 restaurants in the new $1 billion base village, new condominium lodging, a new on-mountain restaurant, new recreation center, and much more.
So don't let the "snow" in our name throw you. We can assist with your story and our public relations resources range from B-roll and a photo library to personalized familiarization trips and experiential media opportunities.